Jared C. Williams - Principal

About

20+ Years in the Trenches: From premiere sports organizations to your front office

I believe that even the most ambitious vision needs a foundation of data integrity to succeed. My career has been defined by a single question: How can I help this organization run faster and smarter?

I started my career in public accounting at PwC, and have over two decades of experience leading accounting operations for world-class organizations in sports and media—including time with the Baltimore Ravens, Nets Basketball, the NBA, EXOS, and Overtime. As a CPA and MBA, I’ve managed everything from global consolidations to 100-person audits. Most recently, as a Controller in the high-growth startup world, I specialized in building high-performance finance teams and overhauling "messy" close processes—reducing monthly cycles by 50%.

Why JCW Accounting Advisory?

After years of driving strategy for premier organizations, I realized that the businesses that need this expertise most are the ones often priced out of it. You don’t need a $200k+ full-time Controller; you need the systems, insights, and "professional-grade" oversight that allow you to scale without the friction.

I founded JCW to bring that "Big Four" and "Pro Sports" discipline to growth-stage entrepreneurs.

What I Bring to Your Team

  • Operational Excellence: I don’t just "do the books." I architect tech-forward systems (NetSuite, MS Dynamics, Quickbooks, Ramp) that automate manual work and reduce errors.

  • Stakeholder-Ready Reliability: With deep experience in audit management and board-level reporting, I ensure your financials are always ready for partners, creditors, or investors.

  • A Partnership Mindset: I lead with a service mindset. I’m here to be a teammate who understands your operational pains and works alongside you to solve them.

Technical Toolkit

I don't just recommend software; I have deep, hands-on experience managing and implementing the tools that drive modern financial operations.

Core Financial Systems (ERP)

  • Enterprise-Grade: NetSuite, MS Dynamics GP, SAP, PeopleSoft

  • Growth-Stage: QuickBooks, Xero, Sage MAS 90.

Operational & Specialized Systems

  • Spend Management: Ramp, Tipalti, Workday, JP Morgan Access, Bank of America CashPro.

  • Compliance & Tax: Avalara (Sales Tax),TaxJar (Sales Tax), ProLease (Lease Management).

  • Data & Analysis: SQL, MS Management Reporter, MS Visio, Celigo, and advanced MS Excel modeling (Pivot Tables, V-Lookups, and complex data manipulation).

  • Retail: Shopify

Education & Credentials

The expertise behind every strategic recommendation is built upon rigorous training and professional standards. My credentials ensure your business is guided by industry-leading practices and ethical oversight.

  • Certified Public Accountant (CPA): Licensed in New York since 2007 (License # 095136),  I maintain an active status and a commitment to the highest levels of financial integrity and compliance.

  • Master of Business Administration (MBA): I earned my MBA from Seton Hall University (Summa Cum Laude) in 2020, with a specific concentration in IT Management. This allows me to bridge the gap between complex accounting needs and the technology required to solve them.

  • Bachelor of Science in Accounting & Finance: Graduated Magna Cum Laude from Syracuse University in 2004, providing a dual-threat understanding of both the "how" (accounting) and the "why" (finance) of business.

I’m excited to hear from you!

Let’s discuss your goals and find out how JCW Accounting Advisory can help you scale with confidence.

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